GTG Diamonds was created by Sheila Guritz.

Sheila has created a wonderful career for herself in the jewelry industry. In the 80's Sheila got her feet wet in the jewelry business by working as a sales person on the floor of a large chain store operation. However, not feeling part of the jewelry chain store culture with its lack of training, faux sales and high pressure techniques. She decided to move to other things and in the early 90's she found her home to be at Nordstrom. At Nordstrom she excelled at every task they threw her way and was eventually promoted to management in the men's division. Her proactive work ethic combined with her customer service and management skills became so well known that headhunters came running in her direction. Although she always turned them down they continued to call her up until the time she left Nordstrom. Sheila knew she found her home at Nordstrom and dug in.

In late '95 a friend phoned her from the past, a friend whom she had known from her earliest years in High School. This friend and best friend had lost touch for a while. He had spent his entire adult life in the jewelry industry and was now Vice President of a major diamond firm in Northern California. While they reconnected over the next few weeks, he was hearing from friends that Sheila was a rising star at Nordstrom. Having been an ex-Nordstrom Fine Jewelry manager himself. He realized his business could greatly use Sheila. So within several weeks Sheila started receiving offers of employment from him. Within a couple of months he convinced her to work for him. And she gave up everything at Nordstrom on a gamble.

It had been years since she had worked with jewelry and she wasn't sure it was the right move to make. However she found that the close knit family atmosphere that her friend inspired to create at this new opportunity, as opposed to the large corporate atmosphere at Nordstrom, was exactly what Sheila needed. Sheila was able to use her existing talents while given considerable freedom for growth. This combined with a more flexible time schedule lent well to her home life. Sheila had been supporting her mother and two sisters for the past several years. Her mother had become unable to work because of serious back injury and needed help out at home. All the while her best friend recognized that Sheila had a latent ability for art. She was not only superb at helping customers buy diamonds, but also at helping them create their own designs. Sheila’s friend made the decision to offer to pay for classes at the Revere Academy of Art in San Francisco.

Sheila had to make a hard decision. Could she shoulder all the responsibilities of home and work combined with school? The short-term answer was no but she thought hard about the future. Within a week came the answer and it was yes! Sheila started making trips up to the Revere Academy of Art. While there she immediately started learning how to draft jewelry designs and finally how to carve waxes for lost wax casting.

After schooling she began designing for the store on a regular basis. She would first draft a design on paper, sketching it out with the customer in mind. Then after she reviewed the design with the client she would start work on carving the wax. This was probably the hardest part of the process and with time she became very skilled at working out designs in quick order. The clients would come in and see a 3-D model of the design she had created in wax. This model would be used in the casting process which the goldsmith would undertake. In short time she became the stores in house designer. Though she never competed in any of the well known design contests, her designs are worn by consumers in countries as far away as Australia. It was about this time that her friend had let her know that he had also fallen in love with Sheila. Sheila was quite surprised at this because she had also secretly fallen in love with him. Within a year the two were married. Then after several successful years of designing, Sheila and her husband decided they would like a change. So they both went to work for another diamond cutting firm and Sheila decided to undertake a new skill. She had been to this facility in the last year and found she had a desire to learn how to cut diamonds.

Upon arrival she immediately started training as a diamond cutter, and ended up learning this cutting process faster than anyone who had not known how to cut before. She learned so well in fact that she actually became a trainer at this firm. It was later discussed that it was probably a benefit that she had design and wax carving experience and no previous cutting experience at all. After four years of cutting and training Sheila and her husband thought it was time to start a family and on January 31st of 2003 she gave birth to their first son Gareth. Sheila decided it would be better for her to work in a way that allowed her to be with Gareth all the time. So she operates this company using her sons initials GTG as the company's name.

Sheila’s newest joy is learning motherhood! Sheila proudly tells people “It’s the most rewarding thing in the world!” and “I wouldn’t have it any other way." She believes very much in the need for one parent to be at home with a child. So much In fact she will do nothing that takes her away from her son! In February of 2003 she started a web journal concerning Gareth and it links into this site.

Most of Sheila’s clients come from referrals. She is always grateful for the opportunity to be able to help someone.

"My philosophy is simple: Offer high-quality diamonds at the best value. At GTG Diamonds, you'll find the education and guidance that make shopping easy and straightforward, so you'll make the best purchase decision. And we ensure that your gift will be something she'll love — forever.

My standards of quality ensure that when you come to GTG Diamonds, you've moved out of the regular world of retail and away from the basement broker, to the experience of a true diamond cutter. Although I don't cut diamonds, or train cutters anymore, I will be using my eyes and years of experience to personally judge the beauty of your stone before she ever sees it. You will have full confidence in your purchase knowing that I would rather refuse your business than sell you a diamond that you will later have to apologize for."

Your purchase is secure, whether by phone or fax. Every order is shipped insured to your destination. My 7-day return policy gives you time to consider your purchase. You can return it any time within 7 days for a full refund.

I am ready to answer any questions, and help you find the perfect diamond or gift of fine jewelry. I encourage you to contact me with any questions.